Minecraft Reached Over Half A Billion Players Thanks To Chinese F2P Version
The world-famous Minecraft set a new user record this year. The developers at Mojang owe this astonishing growth to the Chinese free version of their hit.
According to data provided by game analyst Daniel Ahmad, only in 2020 Minecraft attracted another 100 million users , thus increasing the global player base to 600 million users. Chinese version of the game released in 2017 in model free-to-play , made a huge contribution to the result . In total, he attracted about 400 million customers. It is worth adding that the annual increase in users was the fastest since the release of the game.
Minecraft now has 400m registered users in Mainland China.
- Daniel Ahmad (@ZhugeEX) November 23, 2020
It added 100 million new users this year, faster growth than any point since launch.
Minecraft is F2P in China and is published on Mobile and PC by NetEase.
The paid game has sold 200m units outside China. pic.twitter.com/wCTOvweQlk
Such a high popularity of the game in China is most likely due to the F2P model. The Mojang game is published in this country by NetEase not only on PC, but also on mobile devices with Android and iOS.
In addition, Ahmad mentions that a key role in the development of Chinese Minecraft played by the community and the content it creates. Currently, about 12 developers are working on game content such as skins, which will later be available for sale on the digital game market. These developers have already earned about 000 million Chinese Yuan (over $100 million).